YG Consulting helps Australian VET and higher education providers enter and grow in Malaysia, Indonesia and across Southeast Asia — from market strategy to on-the-ground execution.
VET & Higher Education providers
Student recruitment, RedNote & digital marketing
Partnerships, recruitment & channel development
Market entry & institutional partnerships
Student recruitment & agent networks
Regional hub & corporate partnerships
We handle every stage of your Southeast Asia expansion — so you can focus on delivering great education.
Comprehensive market assessment for Malaysia and Indonesia, including competitive landscape, regulatory requirements, and opportunity sizing.
We identify, evaluate and establish relationships with local colleges, agents, and institutional partners to build a sustainable recruitment network.
Adapting your VET and HE offerings for Southeast Asian market needs — packaging, pricing, articulation pathways and local compliance.
Targeted campaigns across the platforms where SEA students and parents actually spend their time — driving awareness, leads and conversions.
Deep-dive research into student demand, competitor activity, fee benchmarking, and regulatory updates to keep your strategy ahead of the curve.
Education fairs, school visits, agent training days and roadshows across Kuala Lumpur, Jakarta and key regional cities — delivered by people who know the market.
YG Consulting Pty Ltd was founded to solve a specific problem: great Australian education providers struggling to gain traction in Southeast Asia because they lack local knowledge, networks and execution capability.
We bring together deep expertise in the Australian VET and higher education sector with genuine on-the-ground relationships across Malaysia and Indonesia — bridging the gap between product and market.
We work exclusively in international education — specifically the corridor between Australia and Southeast Asia. This focus means we are not generalist consultants; every insight and every connection we bring is specific to your sector and your target markets.
Whether you are an RTO, TAFE, private college or university, we understand your regulatory environment, your competitive pressures, and what students and agents in Southeast Asia are looking for when choosing an Australian provider.
Southeast Asia's student market lives on social media. We run performance campaigns on Facebook, Instagram, TikTok and Xiaohongshu (RedNote) — combining global best practice with hyper-local creative that resonates.
We have helped leading Australian education providers establish a real presence in Southeast Asia — including named partnerships with institutions like Rosewood International College in Malaysia.
Full market entry engagement for a mid-sized Australian RTO entering Malaysia for the first time. Developed market strategy, identified and onboarded local institutional partners including Rosewood International College, and established an agent network across Kuala Lumpur, Penang and Johor Bahru.
Designed and executed a 3-month lead generation campaign across Facebook, Instagram and TikTok for an Australian higher education provider targeting prospective students in Malaysia and Indonesia. Localised creative, copy and targeting strategy for each market.
Facilitated a strategic partnership between an Australian education provider and Rosewood International College in Malaysia. Managed curriculum alignment, articulation pathway design, credit recognition framework, and MOU negotiation between both institutions.
Commissioned research into student demand, competitor positioning and agent landscape for the vocational and professional education sector in Java and Sumatra. Included regulatory analysis and recommended go-to-market approach.
Planned and executed a 5-city Malaysia education fair presence for an Australian college group, including pre-event digital promotion, stand design brief, agent briefings, and post-event lead nurture.
End-to-end agent identification, assessment and onboarding for an Australian provider with no prior SEA presence. Developed agent agreements, commission structures, training materials and ongoing performance management framework.
Real milestones from our partnership — connecting Australian education with Malaysian institutions, Chinese Independent Schools and international universities.
Whether you are exploring the market for the first time or looking to accelerate an existing presence, we would love to hear about your goals.